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Little Leather Library Corporation
The Little Leather Library Corporation was an American publishing company founded in New York by Charles and Albert Boni, Harry Scherman, and Max Sackheim. Between 1916 and 1923 the Little Leather Library Corporation sold over 25 million little books through department stores, bookstores, drugstores, and by mail.
== History ==
The Little Leather Library Corporation was conceived of by publisher-brothers Charles and Albert Boni in about 1914. Inspired by the example of a cigarette company that gave away free miniature copies of Shakespeare with each tobacco purchase, the brothers created a prototype—a miniature copy of Romeo and Juliet. In 1916 they showed their prototype to ad men Harry Scherman and Maxwell Sackheim, who worked at J. Walter Thompson Company.
Scherman suggested approaching the manufacturer of a product whose high cost might justify inclusion of a premium. Growing up in Philadelphia, Scherman was familiar with the Whitman’s Candy Company of Philadelphia and in 1916 proposed to Whitman's the concept of the “Library Package,” a box that would include a copy of a literary classic enclosed with Whitman’s chocolates. Whitman’s Co. ordered a total of 15,000 copies of fifteen Shakespeare plays. The team scrambled to collect the $5,000 start-up capital needed to print the books, which they acquired with the help of A. L. Pelton.
The enterprise prospered. Scherman resigned from J. Walter Thompson to become president of the Little Leather Library Corporation and oversee production. After the Whitman’s order came additional titles, sold by Woolworth's for ten cents each. In 1917 it is estimated Woolworth's ordered over 1 million copies. The Little Leather Library Corp. later issued a set of “Thirty World’s Greatest Masterpieces,” capitalizing on the clamor for access to liberal culture and providing consumers with a “handsome mahogany or quartered oak bookrack … attractive enough to ornament any library table” for purchasers to display their refinement. In the first year sixty titles–all in the public domain–were published, and one million were sold in a little over a year.〔
抄文引用元・出典: フリー百科事典『 ウィキペディア（Wikipedia）』
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